5 SEO Strategies You Must Follow to Boost your Traffic

Applying effective SEO strategies to boost blog traffic will take your site from zero to hero in a short time if you do it right. SEO strategies improve your site rankings and place it in the first position of the first page of search engine results.

SEO Strategies to boost your blog traffic

There are various SEO strategies used by different SEO experts, however, not all of them will get you the kind of blog traffic you desire. Some strategies are outdated while others are simply overhyped. In this article, I am going to show you 5 SEO strategies you must follow to boost your blog traffic.

1. Focus On Linking

Links still remain important when it comes to improving your site rankings. First, they improve your site authority which means you are more likely to rank higher than low-authority sites for the same search query.

There are various types of links that will work the magic and get your site to the top. These links include

Backlinks

Backlinks are links from another website to a page of your website. Backlinks are very important in building a site’s ranking, however, they can only be effective if they are coming high-authority websites.

If you can get several links from these well-trusted websites to your site, your site authority will improve significantly and so will your rankings and then your blog traffic. Backlinks are also called inbound links.

Outbound links

Outbound links are links from your site to another website. It is basically the opposite of a backlink. Linking to high-authority websites is also important because it improves your trust-score and then your authority.

Internal links

Internal linking simply means linking to another page on your site.
Overall, these types of linking are important for improving search engine rankings.

2. Do More On Page SEO

There are 3 types of SEO – On Page SEO, Off Page SEO and Technical SEO. On page SEO refers to SEO techniques that are done on the website. When writing content, there are several SEO techniques that should be included in the page.

These include; image optimization, use of header tags (h1, h2, h3, etc), URL optimization, meta description, title optimization, among others. These techniques if done right will improve your site authority and ranking in Search engine results page (SERPs).

3. Guest Post

Guest Posting is a way of building high-quality backlinks to your site. Remember, you can no longer rely on just any backlink as low-quality backlinks can reduce your site rankings. This will make it harder for you to rank high in SERPs.

You can search for high-authority sites in the niche and send them an email citing your interest in publishing a guest post on their site. You can include one or two links from your site in the guest post which should be good enough to build your site’s ranking if they are of high quality.

4. More Keyword Research

10 years ago, you would literally rank for any keyword without having a high-authority site.

Presently, that is impossible as there are many high-authority sites that have created useful content around the most common issues making it difficult for low-authority sites to rank in the top position of SERPs.

The best way to rank for keywords is to look for long tail keywords. Long tail keywords are keywords with more than one word and they are mainly low competitive. A keyword like “SEO strategies” is a short tail keyword with high competition. While another keyword like “SEO strategies for health blogs” is a long tail keyword.

You are more likely to rank on the first page for the long tail keyword if you have a low-authority site. Long tail keywords are also specific. The short tail keyword “SEO strategies” can mean strategies for any niche which is broad and harder to rank because it has a lot of competition.

There are several high-authority sites like backlinko that are ranking for these keywords and you would need to gain a higher site authority to outrank them for the keyword. Instead of trying to outrank them for the keyword, you would switch to the long tail keyword “SEO strategies for health blogs”. This is more specific.

Ensure, you check the traffic volume for any keyword before going ahead to create content around it. A keyword with no traffic volume will not increase your blog traffic even though you rank on the first page of SERPs.

5. Improve Content

In SEO, content is king. This is because high-quality content will always outrank low-quality ones. High-quality content means content that is in-depth and solve the user’s problem.

For most webmasters, high-quality content means long content, however, if you write a long content and stuff it unnecessarily with a lot of keywords, you will only hurt your site authority and lose your place in SERPs.

High-quality content could be long or short as long as it solves the user’s problem. When writing such content, you can include related keywords (Latent semantic Indexing – LSI keywords) in the post so that you will rank for synonyms and various related search queries.

This way you will increase your blog traffic when users search not only for that query but also for the other related queries.

Other Useful Contents 

Conclusion

Implementing SEO strategies to boost your blog traffic tends to take time especially if you have no basic knowledge of the rules and techniques of SEO. The great thing about SEO is that it always pays off in the end.

It is advisable that you stick to the right SEO techniques (White hat SEO) rather than employing other false techniques (Black hat SEO) so that you can rank fast. These Black Hat SEO techniques will fail in the long run and reduce your site authority and ranking.

One of such Black hat SEO techniques is link buying. If you buy links, you could build your backlink profile really fast and probably your site authority too.

However, you would also build links from low-authority sites which could harm your site rankings and authority in the long run. It is best to build your backlink profile naturally and slowly.

These 5 strategies are currently the best SEO strategies to boost your blogtraffic.

Any Questions, Thoughts or contribution, please feel free to leave a comment below. Can’t wait to hear from you.

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About the Author: Olagboye Sunday

Olagboye Sunday is an online marketer who runs many websites in different niches. He is a Digital Marketer, SEO Expert, and Entrepreneur. Connect with me on Facebook|Twitter

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