Whether you are a blogger trying to drive traffic to your site or a business trying to boost sales, creating engaging social media content is a must if you want to see results.
Social media platforms have become one of the top traffic sources for bloggers and businesses to gain exposure and make sales. However, you will need to know how to create engaging social media content that drives results if you are to enjoy the benefits social media platforms offer.
Social media marketing is a different battleground from SEO in the sense that most people that land on your site from search engine result pages (SERPs) are in your site because they believe that you would provide a solution to their query.
If your content is convincing enough, they could sign up to your newsletter or purchase a product. When it comes to social media, people are not there to look for solutions to their queries but to connect with family and friends.
If you want to draw them to your page or product, you will have to create attractive and engaging content that will not only get them hooked but also convince them to patronize you.
Presently, most businesses are making use of social media for exposure and marketing which makes it quite tough to keep customers loyal. Most competitors keep introducing strategies, discounts, giveaways or contests to draw more customers and you would need to do more to gain new customers and keep your current customers loyal.
In this article, I am going to list several ways you can create engaging social media content that will give you positive results.
1. Use Less Text
When it comes to social media, text gets the least engagement, shares, comments, and likes. This is especially true for social media platforms like Instagram. To drive results you will have to dial down on the amount of text you have in your content and focus on using images to send your message.
2. Use Compelling Images
Using images in your content could make your content more engaging but if you want to get more eyes on your content, you will have to create images that are likable and shareable.
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Hire a good graphic designer to get you the images that drive results. These images should contain little or no text and they should be easy to understand.
3. Tell Stories
Instead of using text to introduce your product and giving your clients several reasons to buy your product or sign up to your newsletter. You can start off with a story that leads down to them performing an action.
Compelling stories do not only get readers hooked to your content but keeps them coming back for more.
4. Discounts, Giveaways, and Contests
Hosting giveaways and contests and regularly offering discounts are among the popular ways to get more exposure. If you want to get readers engaged to your content, giveaways could probably be the best way to get them hooked.
When the giveaway is over, you can keep them engaged by posting other useful information related to your business or website. The promise of future giveaways is also good enough to keep readers watching out for your posts, however, you should not overdo it or you wouldn’t be able to keep your readers loyal to you if you decide to end the giveaway.
5. Use videos
Videos are becoming very popular and if you check on Instagram, they get more views than photos. Creating entertaining videos is very important as videos do go viral faster than text. They can be easily shared and passed from one person to another.
When creating engaging videos, you should leave it to the professionals if you lack the experience. One good video can get you a lot of readers and sales while a poorly edited video can make readers turn to the ever increasing number of competitors that are ready to welcome them.
6. Reply comments
Replying comments left by readers on your pages or posts is not a way to create engaging content but a way to keep readers loyal. Showing that you care about their questions is very important if you want them to rely on your information and advice.
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You can also ask them to make suggestions or you can create posts that answer the popular questions. This strategy is used by many top businesses that own social media pages.
7. Reward loyal customers
While you are shipping out engaging content to get more exposure and new customers, you should not forget that you have current customers that you have to keep loyal.
Sometimes offering rewards for loyalty is a great way to keep new customers loyal too. Your new customers will be ready to stick to your information or product if it is good enough. The promise of discounts or rewards in the future is good enough to keep them hoping
8. Use a good call to action
Even though you are able to create engaging content that readers love, you might find yourself gaining little or no profit in the end. This is true if you fail to put a call to action at the end of all your posts.
A call to action is a message that tells the reader to perform a certain task after reading the content. It would be to sign up to your email list, buy the product, share the content or anything you desire. If you wish to drive results after creating engaging content, then you need to place a suitable call to action at the end of all your posts.
If you are selling a product on social media, you will need to win the trust of the people before they will buy from you. Instead of giving them reasons to buy your product, you can simply share reviews and testimonials of customers that have used your product.This makes it easier to convince prospective customers to buy your product.
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That concludes the article on how to create engaging social media contents that drive results. Social media is one of the most important traffic sources for many businesses and with it, you can build your brand and sell your products faster
Any Questions, thoughts or contribution, comment on the bottom and I’ll get back to you as soon as possible.
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