Link building is a very important aspect of building a site’s authority. Building high-quality links naturally will improve a site’s rankings in the Search Engine Results Page (SERP) which will mean more traffic to the site.
There is more to building links than just placing your links in the comment box hoping to get a link back to your site. This is why it’s best to get first-hand information on how to build quality links to your site.
In this article, I’m going to provide that first-hand information that will help you build links like a pro. Building links naturally is the best option if you want it to work for you in the long run.
If you build your links using black hat tricks you will end up with a low-quality link profile which will hurt your site authority. Low-authority sites don’t get to rank in the first page of search engines which means you would be losing traffic from search engines.
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When it comes to link building there are various kinds of links you need to build to improve your site authority. Before you can build such links you will have to know what they are and how they help to improve your site authority.
1. Dofollow and Nofollow Links
Dofollow links are links that search engines follow; such links will count in your link profile. Nofollow links are just the opposite. Dofollow links are very important and will build your trust score especially if they are coming from high-authority domains.
If you are building links by commenting on the pages of other websites, you should know that most of those links are Nofollow, thus, they do not significantly impact your site authority. However, if you build low-quality links through this method, it will definitely reduce your site authority and rankings.
Inbound links are links from another site to a page of your site. It is very important for you to build high-quality backlinks from only high-authority domains if you want to improve your site authority and rankings.
Guest Posting simply means making a post on another website. Guest posting is an efficient way to build natural links. When posting on another site, you will be allowed to include one or two links to your site. These links serve as backlinks and are mostly dofollow backlinks.
When searching for a site to guest post, ensure you choose only high-authority sites with a great link profile.
Social Media Profile
There are several social media platforms that allow users to place a link from their site in their bio. You can use this to your advantage and gain backlinks from these social media platforms.
However, most of these links could be nofollow links. Ensure that you only place your link in high-authority sites or you wouldn’t be able to build your site authority effectively.
Create High-Quality Content
Another way to gain backlinks is to write high-quality content that people would want to link back to. Many high-authority sites like Wikipedia have been able to build thousands of backlinks through this method.
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To create high-quality content, you would have to make a deep research on your niche and identify the most popular kind of content. You can start by taking a look at your competitors.
Spy On Your Competitors
Spying on your competitor’s link profile can help you build the right backlinks faster. Your competitors have already done all the hard work and built a good link profile. All you have to do is copy what they have done and repeat it. To outrank them, you have to do more.
Ensure, you are only building high-quality links while you are doing so.
Submit Your Blog to high-quality blogging directories.
Exchange links with other bloggers (only with those in your niche that have high-quality sites)
Outbound links are the opposite of backlinks (inbound links). Outbound links may not be as important as backlinks when it comes to building your site authority but they will help to increase the trust and quality of your website.
Outbound links make it easier for search engines to understand your site and its content. When adding outbound links to your site, you should only link to high-authority site as these sites are already trusted by search engines. Linking to these sites would build your link profile and your trust score faster.
Internal links connect the pages of a site together. Internal linking is important for site navigation, they will also keep visitors in your site longer which is great for SEO.
A site with a high bounce rate will rank lower in the SERP because search engines will consider the content of the site to be of low-quality. With internal linking, visitors will be able to move from one page to another in your domain while will reduce your bounce rate.
Things To Avoid When Building Links
Building links is a fast way to improve your site authority, however, it should not be overdone as it would be counterproductive and completely ruin your chance of rank high in the SERP.
Don’t Buy Links
Search engines heavily penalize sites that buy links instead of building them naturally. Once, buying links was the fastest way to build your link profile before it came under scrutiny.
Presently, it is considered “black hat” by many SEO and link building experts. Always stick to the natural way of link building if you want to reap the benefits for a long time.
Spamming is another form of link building that was used to build links very fast. Spamming is done by posting your links in the comment box of many websites. Presently, links in comments are losing value and quality due to the continuous spam activities by many webmasters.
It is best to avoid posting the same kind of link and anchor text in every comment box or you will be heavily penalized by search engines.
Never build links from sites with low-authority or those with a bad link profile. Before placing your link in a site, check the site’s authority and link profile with tools like ahrefs, SEMRush or MOz.
That concludes the article on how to start building links like a pro. You can follow the tips listed above to build your link profile and your site authority.
Remember just like any other blog promotion strategy, link building takes time and effort.
How do you currently build your links? Feel free to share in the comment section.
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