Social media has become a huge marketing channel for businesses and Instagram is one of those marketing channels that work best if you are selling a product. Instagram is completely visual, so rather than a layer of text, you would need to get the best images and videos if you want to grow your Instagram audience.
Instagram has more than 1 billion users making use of the platform on a monthly basis which means you will definitely find your targeted customers on the platform. In this article, I’m going to share 5 Strategies that will really grow your Instagram audience.
If you want to grow your audience or engage your current audience, you will need to do more than simply posting fresh, interesting photos and videos. Hashtagging your photos is a great way to increase exposure.
Hashtagging makes it easier for people to find your photos when searching for a specific hashtag.There are many Instagram hashtags with millions and hundreds of millions of post on Instagram but it would be a waste of time if you target any hashtag just because it is extremely popular.
What you want is to grow your Instagram audience organically and with the right audience who can eventually turn to customers. Thus, it is important to only make use of hashtags that are relevant to your business.
Finding the right hashtags would take a lot of time if you are doing it manually, instead, you can opt for online tools that do the work for you. There are several free online tools like IconoSquare and Webstagram that are just good enough to get you what you need.
Another way to get the right hashtags that will bring you audience relevant to your business is to spy on your competitors. You can check out the hashtags they use regularly and how well posts with those hashtags perform.
Once you are able to find a pattern, you can apply such to grow your Instagram audience. When you have gotten your hashtags you can save them for use whenever you make a post.
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Remember that Instagram only allows a maximum of 30 hashtags per post and popular words and hashtags do change over time. You need to always update your list of hashtags to ensure you keep up with the trends.
2. Get More Exposure and Trust
To grow your Instagram audience you need to gain more exposure and trust from users on the platform. As a new business, it would be difficult to gain the trust of people who are yet to use your product or service.
To solve this problem, you would have to make use of sponsored posts and product reviews. This is known as influencer marketing and it is one of the best ways to get your product or service in the eyes of potential customers in a short amount of time.
You would need to find accounts with a large follower base that are relevant to your niche. You can use Webstagram to find hashtags and people that are best for sponsored posts and product reviews.
When you find the accounts that you believe would perform best, you can send them a message via email (an email address in the profile means they are open to sponsored posts).
You can either ask for a sponsored post or a product review. Ensure that the post or review is natural and doesn’t look like an advertisement or you wouldn’t get the results that would grow your Instagram audience or make sales.
3. Run Contests/Giveaways
Contests and giveaways are one of the oldest marketing strategies used by businesses to gain exposure. You can also use them to attract Instagram followers. However, not all giveaways will gain you the right amount of exposure, so you would need to ensure that you only run the right giveaway.
Unfortunately, giveaways wouldn’t guarantee that the followers stay with you after the giveaway is over but if your giveaway involves people tagging or referring their friends, it would be easier for you keep them as followers and turn them to potential customers when the giveaway is over.
4. Post Consistently
Keeping your audience engaged with fresh and interesting posts is important if you want to keep them as followers and get new followers. Create a posting strategy and stick with it, however, if you are too slow to update or you update once in a week, it might not be best for your business.
Posting once or twice a day is good enough but you can post more than three times a day depending on your business type and what you think works best for your kind of audience.
Posting consistently could be laborious if you are posting many times a day, that’s why you have to use Instagram tools that make the job a lot easier. Tools like Later allow you to schedule your posts and organize the layout of your Instagram feed.
5. Copy from competitors
I’ve already talked about how copying your competitor’s hashtags would grow your Instagram audience but you can go one step further and even steal their followers on Instagram.
Your competitor’s followers are just the perfect people you need to sell to as they have already shown interest a similar kind of product and might be willing to try another brand if it offers something better.
To steal your competitors’ followers you would need to do more than just follow them on Instagram. If you follow them, a good number would follow back but if you want to get a lot of followers really fast, you would need to follow, like their pictures and also leave a comment.
This would take a lot of time but it would get you a good number of followers who could turn to potential customers. Applying all the strategies listed above can help you grow your Instagram audience with the targeted followers.
However, you need to ensure that you engage with your audience with the right posts. This way you can increase your trust score, gain more exposure and build a popular brand on Instagram.
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That concludes your journey with Instagram audience generation. Instagram is a great platform and with right actions you can make the best out of the gigantic social network.
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